● Stellantis Malaysia will function as the principal for marketing, sales and distribution of PEUGEOT and potentially other Stellantis brands in the country
● Jamie Francis Morais will head Stellantis Malaysia as the Managing Director
KUALA LUMPUR, 7 March 2024 – Stellantis N.V. (Stellantis), one of the world’s leading automakers and mobility providers, announced that its Stellantis Malaysia National Sales Company (Stellantis Malaysia) has officially started operations as of 1 March 2024. Stellantis Malaysia will be the organization’s official entity directing and managing marketing, sales, distribution and aftersales in Malaysia.
This strategic move marks a new business strategy, which is part of Stellantis' growth ambitions in the ASEAN region, in line with its electrification plans and the company’s global Dare Forward 2030 strategy.
Jamie Francis Morais, Managing Director of Stellantis Malaysia said, “Stellantis Malaysia is an exciting start and new business chapter for us here in Malaysia. Our priorities are four-pronged - accelerating market growth, expanding product portfolio, creating new dealership opportunities nationwide, and subsequently providing improved customer experience. This includes expanding our dealer network nationwide and building a stronger presence in East Malaysia.”
Stellantis Malaysia now steps into the position of the brand principal, succeeding Bermaz Auto, the former distributor for the PEUGEOT brand in Malaysia.
“We thank Bermaz Auto for their efforts as the custodians of the PEUGEOT brand in Malaysia since December 2020. With the establishment of Stellantis Malaysia, we are committed to continuing the growth of PEUGEOT and the prospects of bringing in a wider range of vehicles from other brands under the Stellantis portfolio whilst focusing on enhancing the lives of our customers through our products and services. We will start with a focus on PEUGEOT, which is a dynamic and innovative brand that possesses an Alluring line-up that we are very excited about,” added Morais.
Beyond the PEUGEOT brand, Stellantis also revealed the potential future line-up of vehicles that it plans to bring in through Stellantis Malaysia during its recent Investor Day. These future vehicles include the all-new PEUGEOT 408 which is anticipated to launch in Q2 2024, and the locally-assembled PEUGEOT LANDTREK. Cars from other brands under the Stellantis portfolio were also showcased at the event such as Citroën C3 Aircross, Alfa Romeo Tonale MHEV and Jeep Wrangler.
Investor Days are an important part of Stellantis' dedication in providing dealers with a strong foundation for success. This extends beyond product offerings, encompassing end-to-end ownership, robust sales support, and comprehensive after-sales services, ensuring a seamless and profitable experience for all partners.
Stellantis had recently announced that its plant in Gurun, Kedah will be maximized as a regional manufacturing hub to produce vehicles that are locally manufactured for Malaysians and for the export market in the ASEAN region. With an investment of over RM2 billion (€400 million), Stellantis is introducing the STLA Medium platform, a modular-by-design platform that enables the production of multi-energy vehicles (BEV, ICE, MHEV). This opens avenues to locally manufacture cars from the Stellantis’ house of brands such as Jeep and Citroën at the Gurun plant.
A one-stop Call Center has been set up to support PEUGEOT, DS and Citroën vehicle owners in Malaysia. The call center will offer a centralized customer support service on sales and aftersales related general enquiries, address feedback and complaints, and provide 24/7 roadside assistance for accident and breakdown cases.
Customers can contact 1800-18-STLA (7852) (Toll-Free number) or email customersupport.my@stellantis.com. Operating hours for all general enquiries to the call center will be from Monday to Sunday, 8:45AM to 5:45PM, while roadside assistance will operate 24/7.
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