Kuala Lumpur, 2 September 2024 – PEUGEOT Malaysia today announced the grand opening of PEUGEOT Subang Jaya by Allure Auto Sdn Bhd, a new dealership in Taipan USJ. This new showroom marks the first dealership launch since Stellantis Malaysia became principal and the official entity in managing distribution, marketing, sales and aftersales of PEUGEOT in Malaysia.
Allure Auto Sdn Bhd starts its operations as a 1S dealership, with plans already underway to expand its services by adding a 2S service centre to enhance customer service and experience for both sales and aftersales. Progress of the 2S facility, which is situated a few minutes away from the showroom at USJ 1 is at 70% completion rate and it is scheduled to be operational by the end of Q3 2024. The soon-to-be-launched service centre is 5,800 sqft in space and houses 8 service bays and a body and paint repair facility.
Jamie Francis Morais, Managing Director, Stellantis Malaysia said, "Part of our strategy in strengthening our presence, growth and foothold in Malaysia involves expanding our dealership network. Allure Auto represents a milestone in our journey to have 30 dealerships in our network by end-2024. Stellantis Malaysia is committed to delivering top-tier brand and ownership experience to our customers, and we welcome Allure Auto to the PEUGEOT family as they play a pivotal role in delivering the PEUGEOT experience.”
The showroom is equipped with four vehicle displays and one vehicle delivery bay. It also features a modern design based on PEUGEOT’s newest corporate identity. A key highlight of the showroom is the introduction of a 3D configuration tool for an interactive purchase experience, along with trained sales consultants by Stellantis Malaysia.
Mr Lai Choong Yik, Director of Allure Auto said, “We are excited to partner with PEUGEOT Malaysia to bring world-class automotive experience to the Subang Jaya and USJ community. We chose Subang Jaya because of its vibrant, high population and family-centric community. This area is known for its strategic central location and people who appreciate quality and innovation, which perfectly aligns with what PEUGEOT stands for. Our team aims to provide exceptional service, and we look forward to serving them better with the launch of our 2S service centre later this year.”
In the interim, Allure Auto will collaborate closely with the nearest authorised PEUGEOT dealers to resolve any technical issues to ensure that customers receive the necessary support for their vehicles.
