Kuala Lumpur, 28 May 2024 – PEUGEOT Malaysia proudly celebrated and handed over the first batch of the all-new PEUGEOT 408 deliveries to the first 9 owners in Malaysia. This vehicle delivery took place at the Malaysia Autoshow 2024 where all 9 proud owners received and drove home their brand-new PEUGEOT 408 since placing their orders mid-April.

The all-new PEUGEOT 408 has received positive feedback and generated a positive wave of interest, with over 300 bookings and counting since order-taking began where 60% are for the GT variant, 22% for the Premium and 18% for the Allure. This is a testament to the market demand and popularity of the car as the all-new PEUGEOT 408 is truly in a segment of its own that defies categorization.

Jamie Francis Morais, Managing Director of Stellantis Malaysia said, “Today marks the starting point in the PEUGEOT 408 story as we begin delivering customer orders. The feedback and response have been positive, and we look forward to maintaining and keeping up with the momentum of the 408. We are also pleased to celebrate our first 10 owners and we welcome them and future 408 owners to the Peugeot family.”

Impressed with the new PEUGEOT 408, His Excellency Axel Cruau, the French Ambassador to Malaysia, has chosen the PEUGEOT 408 GT as the official embassy vehicle. Present during the official launch, he commended and expressed his admiration for the avant-garde design and innovative technology embodied by the PEUGEOT 408 before selecting it as the official embassy car. This prestigious endorsement from the French Ambassador himself serves as a powerful testament to the undeniable allure of the new PEUGEOT 408.

Featuring a completely redesigned exterior with a range of new technologies, the all-new PEUGEOT 408 embodies 'The Language of Attraction'. It incorporates unique feline cues throughout its dynamic fastback silhouette, hinting at the future design direction for PEUGEOT vehicles.

Notably, the 408 breaks new ground by being the first to wear the brand's all-new PEUGEOT logo and features the latest, state-of-the-art PEUGEOT i-Cockpit interior with high-vents architecture, an exhilarating 1.6-litre turbocharged PureTech engine producing 218 hp, and stylish 18-inch Granite Grey and Granite Black wheels for the Allure and Premium.

The all-new PEUGEOT 408 is locally assembled and retails at RM 146,055 for the Allure, RM166,055 for the Premium, and RM196,055 for the flagship GT. All new PEUGEOT vehicles come with a warranty of up to 7-years or 200,000km, whichever comes first.

For more information, visit www.peugeot.com.my or the one-stop call center at 1800-18-7852.