·        The Language of Attraction: the all-new PEUGEOT 408 design incorporates PEUGEOT’s new brand logo and alluring feline stance into a unique, dynamic fastback silhouette 

·        Available in three variants - Allure, Premium and GT with prices starting from RM146,055 

·        Proudly assembled in Malaysia from Stellantis Gurun, Kedah 

Kuala Lumpur, 29 April 2024 – PEUGEOT, by the Stellantis house of brands has finally launched the locally-assembled all-new PEUGEOT 408. Exhibiting a completely redesigned look and packed with the finest engineering and technology, the all-new PEUGEOT 408 signifies an alluring future for PEUGEOT in the Malaysian automotive market and is also the first PEUGEOT model to be launched by Stellantis Malaysia. 

The all-new PEUGEOT 408 embarks on a radical change compared to its predecessor, which bestows it with the prestigious 2023 Red Dot design of the year award. The stylish physique of the all-new PEUGEOT 408 is based on ‘The Language of Attraction’, a new manifesto that expresses PEUGEOT brand’s renaissance combining three core values of Allure, Emotion and Excellence. 

Daniel Gonzalez, Chief Operating Officer, ASEAN and General Distributors, Stellantis said, "The all-new PEUGEOT 408 is a truly unique model that is unexpected from every angle. Its progressive features have already won the hearts of consumers and awards globally. In the ASEAN region, the 408 makes up 30% of PEUGEOT cars sold in Vietnam and Taiwan – a testament to its allure. We’re thrilled to bring this latest icon, assembled in Stellantis Gurun, Kedah, to our Malaysian customers.” 

Jamie Francis Morais, Managing Director of Stellantis Malaysia said, “The new all-PEUGEOT 408 is our pride and joy being the first PEUGEOT launched under Stellantis Malaysia. Being a car that’s truly one-of-a-kind, the all-new PEUGEOT 408 places great emphasis for discerning customers looking at something beyond mainstream within the C-Segment. Available in three variants, these new additions to our local production line underscore our commitment to expand our local footprint that is also proudly assembled in Malaysia. Simultaneously, the all-new PEUGEOT 408 marks a fresh chapter in reinvigorating PEUGEOT as the ultimate go-to brand that offers a fascinating blend of avantgarde designs and technology in the country.” 

BREAKING CONVENTION

A Captivating Physique

“Allure” which PEUGEOT defines as “powerful attraction and excitement” is a central value and represents everything the Brand does. The all-new PEUGEOT 408 is testament to that and is unexpected as it rewrites the rulebook for its segment with a radically different exterior. The dynamic fastback silhouette isn't just aesthetically pleasing, it embodies a robust feline grace channeled through various styling elements. This captivating form hints at the alluring future design direction for PEUGEOT vehicles to come. 

The Face of An Icon

From the front, the all-new PEUGEOT 408 introduces the brand's new emblem, nestled as the centrepiece that harmoniously blends in with the body-coloured vertical slats of the grille. Lighting up the road ahead comes from the all-new PEUGEOT Signature Light – a distinctive, full-LED headlamp cluster incorporating a single, vertical fang-shaped daytime running light strip. The GT trim brings in the latest Matrix LED lighting technology, which features an automatic beam function for optimum visibility in the dark. 

Sublime Silhouette

Moving from the dynamic side profile towards its slanting roofline, the all-new PEUGEOT 408 hinges are recessed into “Cat Ears” to create an optimal aerodynamic corridor towards the boot lid spoiler. The all-new PEUGEOT 408 boasts a distinctive 3D three-claw, full LED rear that is further accentuated by its inverted cut-out of the rear bumper. This design element, along with the other innovative features, ensures the all-new PEUGEOT 408 turns heads and leaves a lasting impression. 

Based on the multi-energy EMP2 (Efficient Modular Platform), the all-new PEUGEOT 408 measures 4,687 millimetres long, 1,859 millimetres wide, and 1,487 millimetres in overall height. With a wheelbase of 2,787 millimetres and a raised ground clearance of 189 millimetres, it gives it a commanding presence on the road. 

LEADING THE PACK

Agility With Panache

At the heart of the all-new PEUGEOT 408’s exhilarating driving experience lies the new cutting-edge 1.6-litre turbocharged PureTech engine. Combined with an intelligent 8-speed EAT8 automatic transmission, it boasts 218 hp (160kW) at 5,750 rpm and 300 Nm at 2,000 rpm. Fast and agile, the all-new PEUGEOT 408 sprints from a standstill to 100km/h in just 8.8 seconds, offering drivers the chance to experience a transcendent performance at the wheel. 

 
With class-leading performance credentials combined with a dynamic fastback profile, the all-new PEUGEOT 408 is neither a sedan nor a SUV – it sits in a segment of its own as it defies categorisation.  Its sharp facets and design elements define the car's silhouette, which is especially noticeable at the rear, the end of the roof, and the base of the wings. 

Alluring Colours & Variants

The all-new PEUGEOT 408 comes in four evocative colour options – Perla Nera Black, Okenite White, Artense Grey, and Obsession Blue is available with a choice of three trim levels, the Allure, Premium and GT.  

The Allure comes with standard 18-inch Granite Grey wheels, while the Premium gets a set of 18-inch Granite Black wheels. Customers can elevate the look with the geometric 20-inch Monolithe Black wheels exclusive to the GT variant, and is equipped with a range of exclusive features as follows: 

·        Matrix LED headlights with Automatic Beam 

·        3D ‘Claw Effect’ LED Rear Lights 

·        3D Quartz Digital Metre Cluster 

·        Configurable touch i-Toggles 

·        FOCAL® Premium Hi-Fi System 

·        360° Camera 

·        AGR* Certified Seats with Memory for the Driver 

·        Multispot Massage Function for Passenger and Driver  

*AGR (Aktion für gesunder Rücken) is an independent German association of ergonomics and back health experts. 

DELIVERING UNSURPASSED DRIVING EMOTION 

Trademark PEUGEOT i-Cockpit

Within the spacious and cutting-edge interior of the new PEUGEOT 408, drivers are greeted by the latest, state-of-the-art PEUGEOT i-Cockpit®. The design of the new PEUGEOT 408’s dashboard is based on a “High Vents” architecture, which positions all primary ventilation outlets at an optimal level to improve the thermal comfort of all occupants in the cabin. Right above the compact steering wheel, drivers will be greeted by a 10-inch digital instrument cluster with available 3D technology and display personalisation options for the GT variant. 

The centre console itself takes on a minimalist approach, exuding a dynamic yet clean look. Primary gear controls are set through a one-touch toggle switch for Reverse (R), Neutral (N), and Drive (D), with Parking (P) positioned separately as a button. The Driving Mode selector enables drivers to experience the thrill of the all-new PEUGEOT 408 by selecting either Eco, Normal or Sport to experience its dynamic driving qualities and road-holding prowess. 

Exemplifying Connectivity Excellence

A 10-inch central touchscreen, angled ergonomically towards the driver, dominates the centre console. The system boasts customisable i-Toggles, arranged beneath the screen in a row, offering an intuitive user experience. The i-Toggle provides a shortcut to a multitude of settings, including climate control, radio, navigation, and more.  

With PEUGEOT i-Connect, the infotainment system provides effortless everyday use, offering the driver a seamless transition from their smartphone or tablet experience to the car. It features a plethora of customisable preferences for up to eight different driver profiles. The home button, along with its swipe through the menu interface and three-finger tap to launch the application wall provides easy control for the driver. 
 

The mirroring function enables connections of up to two phones via Bluetooth or through its USB-C sockets. For new users, the i-Connect system includes on-board documentation and tutorials to ensure you can explore all its features with ease. 

Unparalleled Comfort & Practicality

The all-new PEUGEOT 408 offers a wide range of equipment designed to offer the pleasure of travelling and mobility. The driver’s seat is awarded by the AGR association for ergonomics and back health experts, which provides a range of adjustments and comfort for everyday use. 

The driver's seat boasts 10-way power adjustment with two memory settings, while the passenger enjoys 6-way power adjustability. Both seats offer an 8-pocket air massage system with 5 selectable programs and built-in heating for ultimate comfort on long journeys. For an extra touch of luxury, the GT variant comes standard with Dynamic Black Nappa Leather for both front and rear occupants. 

For added convenience, the centre console elegantly includes a wireless phone charging area, an armrest, two USB-C sockets (supporting both charging and data transfer), two large cup holders, and a generous 33 litres of storage for miscellaneous items.  

The all-new PEUGEOT 408 offers as standard a two-part bench seat (60/40). On the GT, the two sections can be folded down immediately through two controls easily accessible from the sides of the boot. With the rear seats folded flat, the load capacity increases from 536 to 1,583 litres in the GT, and 1,611 litres for both the Allure and Premium, including an additional 36 litres of storage space under the boot. 

Rear boot access is easy with multiple ways to open the motorised tailgate – via remote key fob, by pressing the button on the tailgate itself, or through a button on the dashboard. For ultimate convenience, the GT comes with hands-free access is achievable with a simple foot sweep under the bumper. The tailgate opening height can be customised using the button located on the inside of the boot lid. 

Immersed Sensory

The all-new PEUGEOT 408 prioritises passenger well-being with a focus on clean air. The standard High Efficiency Filter continuously filter particles, mould and bacteria inside the cabin, while the GT trim upgrades to the Air Quality System (AQS) system, providing active protection for the driver and passengers. It’s a smooth, efficient and silent contribution on board that effectively filters out harmful particles whilst maintaining on board thermal comfort. 

Developed in partnership with FOCAL®, a renowned French audio expert, the GT variant of the all-new PEUGEOT 408 boasts an exceptional FOCAL® Premium Hi-Fi System. It gets 10 speakers featuring FOCAL®'s exclusive patented technologies, with ARKAMYS digital sound processing, 4 aluminium dome tweeters, and 1 Polyglass centre channel with a new 12-channel 690W amplifier to deliver an immersive listening experience. 

Complementing this multi-sensory experience is an ambient LED lighting function with 8 colours to choose from. Situated behind the central screen, it casts a soft glow and contributes to the sophisticated atmosphere of the cabin. 

Advanced Safety Credentials

Adding on from the standard 6 airbags, electronic stability program (ESP) and Active Hood for pedestrian protection across the line, both the Premium and GT variants come with a comprehensive range of latest generation driving assistance systems to make travelling safer and smoother: 

·        Adaptive Cruise Control with Stop and Go and adjustable inter-vehicle distance feature. 

·        Automatic emergency braking with collision warning: Detects pedestrians and cyclists, day and night, from 7 km/h to 140 km/h depending on version. 

·        Active lane departure warning with lane correction. 

·        Driver Attention Alert: Driving impairment alert over long periods of driving and at speeds of over 65 km/h, by analysing the micro-movements of the steering wheel. 

·        Long-range blind spot monitoring (75 metres). 

·        Rear Traffic Alert: When reversing, it alerts the driver of close-proximity hazards. 

·        180° high-definition reversing camera with integrated cleaning nozzle. 

·        360° parking assistance with 4 high-definition cameras (front, rear and side). 

Price 
 

The new PEUGEOT 408 retails at RM 146,055 for the Allure, RM166,055 for the Premium and RM196,055 for the flagship GT. Prices inclusive of a 7-year Warranty* or 200,000km, whichever comes first.  

Editor’s Note

* Manufacturers’ warranty is 3 years, plus an extended warranty of 4 years, or a total 200,000km, whichever comes first. Extended warranty mirrors the coverage of manufacturers’ warranty. 
** Selected features and additional specifications are only available in the GT variant. Specs and features may be different for the Allure and Premium variants.