The PEUGEOT i-Cockpit reflects the simple yet ultra-intuitive nature of the all-new 308. With a sporty driving position and a compact, responsive steering wheel, the dials are positioned directly above it so you can keep your eyes on the road. The large colour touch screeni houses most of the car's onboard technology which means full control is right at your fingertips.
The sleek interior design features a clean, airy front section with very few visible buttons and exquisite quality materials, affirming the careful attention to details and finishing touches. The minimalist look is totally innovative and unique.
At the 29th International Automobile Festival, the Peugeot 308 was voted the Most Beautiful Interior of the Year 2013 by a jury of experts and avid automobile fans as well as fashion, design, architecture, culture and media businesses. This award pays tribute to the 308's originality, modernity and overall quality of the PEUGEOT i-Cockpit. With its crisp, clean look and innovative, intuitive cockpit, the all-new Peugeot 308 won the jury's heart.
In this video Peugeot's Director of Design, Gilles Vidal, discusses the interior design of the 308.