With a redefined shape and dynamic design, the all-new 308's character is evident in the care taken over every last detail. Whether it's cruising the roads or oozing style on your driveway, it will certainly turn heads.
Streamlined, and with every detail carefully considered, the all-new 308 is sleek and dynamic. It's designed to be lower and wider, leaning forward on its front wheels, with four sculpted lines on the bonnet highlighting this and leading to our subtle Peugeot badging and a new and dramatic front lighting signature.
In this video Peugeot's Director of Design, Gilles Vidal, discusses the exterior design of the 308.
Subtly shaped like a pyramid, the all-new 308's rear profile is designed to be more aerodynamic. Accentuated by signature rear LED lights, even from behind, it's unmistakeable. Resembling three LED claws, they pay homage to the first 504 Coupé and Cabriolet models.
At the front, slim full LED headlightsi plus LED daytime running lights define a feline look, and at the rear, the distinctive three 'claw' LED lights reinforce the all-new 308's dynamic image. They're not just for show either - the LED lighting uses 50% less energy than standard headlamps, improving efficiency and contributing to lower CO2 emissions.