Nasim Sdn Bhd (441264-U) is a wholly owned subsidiary of the Naza Group of Companies. The company was appointed as the official distributor of the Peugeot brand in Malaysia commencing January 2008. Nasim Sdn Bhd has been steadily growing the brand to become the best-selling French marque in Malaysia.
Since being appointed, Nasim Sdn Bhd has launched several of Peugeot’s world-class models in the Malaysian market, including the Peugeot 407, 207CC, 308, 3008 SUV, 207, 5008 MPV, 308CC, RCZ, 408, 508 range which include the 508 Turbo S, 508 Premium, 508 GT, 508 SW, and the 508 SWGT, 308 Griffe, 208, 208GTi, 408 Griffe, 2008 Urban SUV, the New 3008 SUV, and the New 5008 MPV.
Following Nasim’s success in growing the brand, Automobiles Peugeot selected Malaysia in January 2010 as its manufacturing hub for right-hand drive markets in the ASEAN region. Subsequently, the two companies have entered into an agreement to produce a C-segment Peugeot for right-hand drive markets in ASEAN.
The first model under this partnership, the 207, was launched in November 2010 and followed by the 408, launched in May 2012. Nasim has grown from strength to strength during this time, and subsequent to obtaining distributorship rights, Nasim and members of its management team have successfully earned several prestigious awards.
Chief Executive Officer of Nasim Sdn Bhd, SM Nasarudin SM Nasimuddin, was conferred the 2011 Automotive Man of the Year Award at the NST/Maybank Car of the Year 2011 Awards, and Chief Operating Officer of Nasim Sdn Bhd, Dato’ Samson Anand George, was conferred the 2012 Automotive Man of the Year Award and an Institute of Motor Industry (IMI) Honorary Fellowship in March 2014. Nasim Sdn Bhd opened its flagship outlet, The Glenmarie (Shah Alam), in May 2012. The flagship outlet currently houses the largest Peugeot service centre in the country, with a capacity to service up to 66 cars per day.
Nasim unveiled the Peugeot Lounge at the Subang Skypark Terminal, Sultan Abdul Aziz Shah Airport, in early 2013. The first-ever airport lounge of its kind in the world, the Peugeot Lounge caters for our esteemed customers as well as the general public. In January 2015, the Peugeot Lounge was entered into the Malaysia Book of Records, in recognition of our milestone as the nation’s First Automotive Airport Lounge.
Due to Nasim Sdn Bhd’s progressive nationwide network expansion, the company reached the 43rd outlet mark as of March 2015. These outlets ensure a positive response to the growing demand for after-sales services, and provide the best possible ownership experience to our customers.